{"id":3584,"date":"2024-06-18T15:43:26","date_gmt":"2024-06-18T15:43:26","guid":{"rendered":"https:\/\/www.mioc.hr\/mmc\/?p=3584"},"modified":"2024-06-24T12:49:40","modified_gmt":"2024-06-24T12:49:40","slug":"2-56","status":"publish","type":"post","link":"https:\/\/www.mioc.hr\/mmc\/?p=3584","title":{"rendered":"Etika ogla\u0161avanja"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hodate gradom i gdje god vam pogled zaluta vidite neku dre\u010davu reklamu? U dana\u0161nje im je vrijeme nemogu\u0107e pobje\u0107i. Opsjedaju nas na dru\u0161tvenim mre\u017eama i internetskim stranicama, a poku\u0161amo li skrenuti pogled i osvrnuti se na stvarni svijet, vidjet \u0107emo ih posvuda u jo\u0161 ve\u0107em i \u0161arenijem izdanju.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Od trenutka kada se probudimo pa sve dok ne legnemo u krevet, bombardirani smo reklamama na TV-u, dru\u0161tvenim mre\u017eama, \u010dasopisima pa \u010dak i u na\u0161im najdra\u017eim aplikacijama i igricama. Reklame su dizajnirane tako da pridobiju na\u0161u pozornost, utje\u010du na na\u0161e odabire i uvjere nas da kupimo ne\u0161to. Jeste li ikada stali i razmislili \u0161to stoji iza tih reklama i kr\u0161e li se neke granice etike?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Linija izme\u0111u manipulacije i uvjeravanja je tanka. Uvjeravanje u kupnju proizvoda\u00a0 sastoji se od\u00a0 izno\u0161enja \u010dinjenica i poticanja na dono\u0161enje odluke, po\u0161teno je i iskreno. S druge strane, manipulacija koristi taktike koje nas zavaravaju i iskori\u0161tavaju na\u0161u ranjivost. Primjerice, dok je isticanje pozitivnih strana proizvoda uvjeravanje, pretjerivanje i preuveli\u010davanje njegovih doprinosa je manipulacija.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jedan od glavnih principa reklamiranja je iskrenost. Reklame ne bi smjele iznositi la\u017ene tvrdnje o proizvodu ili usluzi. Ogla\u0161iva\u010di nerijetko ciljaju odre\u0111ene skupine poput djece, tinejd\u017eera i starijih jer su svjesni njihove povodljivosti. Djeca nemaju dovoljno razvijeno kriti\u010dko razmi\u0161ljanje i zato postoje stroge regulacije ogla\u0161avanja za dje\u010dju publiku.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upamtite, s mo\u0107i utjecanja dolazi i eti\u010dka odgovornost koju mnogi ne po\u0161tuju zbog \u010dega je va\u017eno znati kriti\u010dki prosuditi i ne dopustiti reklamama da utje\u010du na na\u0161e odabire.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Tekst: Vita Crnjak, 4.B<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/951699029?h=bbf2929bcb&amp;color=b7eb4f&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/vimeo.com\/951699029\">CoachMIL Ethics and Advertising<\/a> from <a href=\"https:\/\/vimeo.com\/fadein\">FADE IN<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3900\" src=\"https:\/\/www.mioc.hr\/mmc\/wp-content\/uploads\/2024\/06\/MIOC-Disclamer-crni-2-559x397.png\" alt=\"\" width=\"559\" height=\"397\" srcset=\"https:\/\/www.mioc.hr\/mmc\/wp-content\/uploads\/2024\/06\/MIOC-Disclamer-crni-2-559x397.png 559w, https:\/\/www.mioc.hr\/mmc\/wp-content\/uploads\/2024\/06\/MIOC-Disclamer-crni-2-1024x726.png 1024w, https:\/\/www.mioc.hr\/mmc\/wp-content\/uploads\/2024\/06\/MIOC-Disclamer-crni-2-768x545.png 768w, https:\/\/www.mioc.hr\/mmc\/wp-content\/uploads\/2024\/06\/MIOC-Disclamer-crni-2-1536x1090.png 1536w, https:\/\/www.mioc.hr\/mmc\/wp-content\/uploads\/2024\/06\/MIOC-Disclamer-crni-2.png 1748w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hodate gradom i gdje god vam pogled zaluta vidite neku dre\u010davu reklamu? U dana\u0161nje im je vrijeme nemogu\u0107e pobje\u0107i. Opsjedaju nas na dru\u0161tvenim mre\u017eama i internetskim stranicama, a poku\u0161amo li skrenuti pogled i osvrnuti se na stvarni svijet, vidjet \u0107emo ih posvuda u jo\u0161 ve\u0107em i \u0161arenijem izdanju. Od trenutka kada se probudimo pa sve dok ne legnemo u krevet, bombardirani smo reklamama na TV-u, dru\u0161tvenim mre\u017eama, \u010dasopisima pa \u010dak i u na\u0161im najdra\u017eim aplikacijama i igricama. Reklame su dizajnirane [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=\/wp\/v2\/posts\/3584"}],"collection":[{"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3584"}],"version-history":[{"count":9,"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=\/wp\/v2\/posts\/3584\/revisions"}],"predecessor-version":[{"id":3903,"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=\/wp\/v2\/posts\/3584\/revisions\/3903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=\/wp\/v2\/media\/3694"}],"wp:attachment":[{"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mioc.hr\/mmc\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}